Work Samples

Facebook Ads Campaign Samples

Lead Generation

Here is an example of a lead generation campaign for advertising services.

The client wanted to collect contact details from people who would want to be featured in their spotlight interviews.

The ad got 38 leads at an average cost per lead of $27.30

Website Traffic Campaign

Here is an example of a website traffic campaign for a book listed on Amazon.

The client wanted to direct people to their Amazon listing

The ad got 341 clicks at an average cost per link click of $0.19

Conversions/ Sales Campaign

Here is an example of a conversions campaign that targets people similar to those who have already bought from the client’s website. I have tested different lookalikes and different ad creatives.

The campaign generated 43 purchases.

Mobile App Registrations Campaign

Here is an example of a Mobile App Registrations campaign for sports fans.

Different audiences and ads were tested.

There were generated 2496 app registrations at an average cost per app registration of $1.78.

Google Ads Campaign Samples

Conversions/ Sales Campaign

Here is an example of Google ads campaigns for a client that was selling laundry softener.

I have set up a search campaign, a remarketing campaign and a shopping campaign.

By testing different keywords and bid adjustments, the Search campaign got an overall cost per conversion of 11.02 RON, and a conversion rate of 4.04%.

The remarketing campaign with Display ads got a conversion rate of 9.09%.

Website Traffic Campaign

Here is an example of a website traffic campaign for medical practice.

By testing different keywords and bid adjustments, the Search campaign got 436 clicks at an average cost per click of $4.43 which is quite good, given the fact that CPCs for the medical industry can reach $10 or more.